Tips for promoting your web site

As a business owner we compete normally with our local market, however, with the internet you are competing on a global scale.  With billions of web sites all competing to be the best what is it about your web site that makes it stand out and get noticed?
 
Here are a couple of suggestions....

1. Blogs - you've heard about them, now take advantage of them.  Use a blog to write articles on subjects of your expertise or about what makes your products unique.  Then we setup RSS feeds so your blog pings sites to let them know you have made updates to your site and what that content is.  Benefits:  more keywords, more listings on the search engines!  Share info people are searching for, make yourself an expert!
2. Once you have made the step to do something like this on your web site make the announcement.  Send press releases to your local papers and let them know about your web site and its impressive benefits to visitors.  Leave flyers out at places your clients may frequent.
3. Look for web sites that accept articles and publish yours with a link back to your web site.
4. Create a mailing list for users to sign up for news from your company.
5. Offer specials, coupons, etc.  People love FREE stuff no matter what it is - info, coupons, help, etc.